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Credit-as-a-Service · AI-Native Credit Delivery

Your customers want credit. Own it.

We help tech platforms launch embedded lending verticals — without the opex, talent and capital overheads.

Who this is for

If your customers hesitate at the price — anywhere from ₹50,000 to ₹5 lakh — we should talk.

The Opportunity

The customers you're not converting

Every business has customers who want exactly what it sells — and stop at the price.

A ₹4 lakh home interiorA data science courseA hospital bill insurance will reimburse next month

Credit at the point of sale turns that price into a monthly number — and “too expensive” becomes “yes.”

Most businesses know this. The question is how.

The Choice

Three ways to build an embedded lending vertical

Every platform that takes credit seriously ends up choosing one of these. Open each to see what it gives you — and what it quietly takes.

01Option 01

Refer the leads

Plug in a lead-gen partner. Earn a 1–2% referral fee. Hand over the rest.

What you gain

  • The fastest possible start, with no capex.
  • A small referral income on every loan.

What it costs

  • The customer journey leaves your hands: the moment that decides whether they buy is run by someone else's app and someone else's rejection rules.
  • You sell less than you could, and never learn why.
  • No customer data, no upside. The integration breaks first in a downturn.
02Option 02

Build it yourself

Own everything — the way lenders do.

What you gain

  • Full ownership: the customer, the data, the economics, and the algorithm you invest in.

What it costs

  • ₹1.5 Cr+ and the better part of a year before your first loan.
  • A credit team hired in a market where credit talent is scarce.
  • The operating and regulatory weight, carried forever, while credit mistakes compound quietly until they become expensive.
03Option 03 · Debitum Cube

Build it with us

In-house outcomes, without the in-house build.

Faster go-to-market. Live in months, not years.

Capex-lite. A fraction of the cost of building alone.

An expert-built platform. Designed and run by people who've built India's largest lending books: financial product design, underwriting, lender partnerships, collections and compliance, with experienced operators holding every judgment call.

Your brand, your journey, your economics. Your customer never leaves your world: in your app, at your counter, wherever you sell.

A referral fee is rent. An owned credit journey compounds —

1.2xtotal business volume
~5xsales driven by credit
~10xincome vs. the referral route

Why Debitum Cube

Build your credit vertical with Debitum Cube

An integrated Credit-as-a-Service offering for originators building embedded lending businesses. No one else covers strategy, capital and execution together — we productize all three, so what you build is a risk-balanced embedded credit vertical, not just a loan widget.

01
DC Alpha

Define the credit business.

  • Financial product design
  • Customer journey design
  • Customer demographic and credit study
  • Underwriting logic and segmentation
  • RBI compliance framework review
  • Unit economics and business case
02
DC Beta

Structure the capital stack.

  • Debt capital partnership strategy
  • Senior and junior debt pathways by business stage
  • Cost-of-funds and lender-fit strategy
  • Structures that minimize equity dilution
  • Long-term partnership alignment
03
DC Gamma

Build the operating layer.

  • Tech and ops blueprint
  • Onboarding, underwriting, repayment and collections architecture
  • Operating workflow design
  • Build-internally vs build-with-DC decision framework
  • Go-live execution planning

From idea to execution blueprint

The blueprint ends with a decision, not a lock-in. It's yours to execute independently — or with us:

01

The Walk-Through — 1.5 hours

Walk in with an idea. Walk out with a business plan.

02

The DC Credit Blueprint engagement

Business plan to execution blueprint. Opening with a two-week discovery, the work runs through DC Alpha, DC Beta and DC Gamma — and ends with the execution blueprint for your credit vertical: product, capital and operations, ready to build.

03

Beta + Gamma, Operated

DC CaaS partnership

Optional, after the blueprint. If building together is the right answer, the partnership takes two forms as it matures:

(a) We operate. Your credit engine, run as your technology and operations partner — underwriting, collections, portfolio monitoring — under your brand, inside your journey. You keep the customer, the data, and the economics.

(b) We commit. As your book proves itself, the capital strategy evolves with it — including our own capital at risk alongside yours, so growth doesn't spend your most expensive currency. Equity builds the business; it's the costliest way to fund credit losses.

Inside the DC Credit Blueprint engagement

Five questions in. One blueprint out.

The ten weeks are built around the questions you're already asking —

Discovery · Wks 1–2DC AlphaDC BetaDC Gamma

Sized in the two-week discovery; settled by Alpha's demographic and credit study.

Product design, underwriting logic and unit economics.

Lender-fit, cost of funds, and senior/junior pathways by stage.

Gap-mapped and blueprinted, onboarding through collections.

The strategy call that shapes your entire capital stack.

Ten weeks later, all five have answers — bound into the execution blueprint.

Get in touch

Built by the people who scaled a ₹2,000 Cr lending book to ₹18,000 Cr — with deep domain expertise across credit, tech and operations, and £355M+ deployed in structured finance.

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